TWIN LAKES, N.M. — The rodeo world is in mourning following the sudden passing of Spud Jones, a champion bull rider from Twin Lakes, New Mexico, and a beloved figure within the Navajo Nation. A trailblazer in the sport and a source of inspiration for Indigenous athletes across the Southwest, Jones was celebrated not only for his talent but for his humility, leadership, and unshakable spirit. He was widely regarded as a true cowboy in every sense of the word.
Jones rose to prominence as the first Navajo rider to compete in the prestigious National Finals Rodeo (NFR), a historic achievement that cemented his legacy and opened doors for other Native riders to pursue professional rodeo careers. He also competed at the elite Championship Bull Riding (CBR) Finals and earned widespread respect throughout the circuit for his fearless riding style and signature smile.
Known for his electrifying performances, one of his career highlights came with a memorable 89.5-point ride—an enduring symbol of the grit and grace he brought to the arena.
“Spud was more than a champion,” said a fellow rider and longtime friend. “He was someone we all looked up to. He showed us that our dreams were possible. We rode bulls together since junior rodeo—he never changed. Always smiling, always humble.”
Born and raised in Twin Lakes, Jones was immersed in the rodeo lifestyle from an early age. He began competing in mutton bustin’ events as a child before advancing to junior bull riding and eventually turning pro. His raw talent, coupled with years of dedication and relentless hard work, made him a standout not just in New Mexico, but on the national stage.
Behind every ride was the support of a close-knit family. Spud was especially close to his mother, who was often seen cheering from the sidelines, helping him navigate the physical and emotional toll of the sport. That family bond remained a constant throughout his career and helped keep him grounded amid his success.
A graduate of Tohatchi High School, Jones never lost touch with his roots. Despite the accolades, he returned to his community often, encouraging the next generation of Navajo youth to pursue their passions—whether in the rodeo arena or beyond. He saw his success not just as personal achievement, but as a chance to represent and uplift his people.
Jones’s impact stretched far beyond bull riding. To many in the Navajo Nation and across the rodeo world, he was a symbol of perseverance, pride, and possibility. His life stood as a testament to what could be achieved with talent, heart, and unwavering faith in one’s path.