Port Huron, Michigan — The Port Huron community is mourning the tragic and unexpected loss of Justin Tappero, beloved local entrepreneur and co-founder of What The Fry, a popular food truck and carryout restaurant known for its creative takes on comfort food. Justin passed away recently, leaving behind a legacy of culinary innovation, deep community ties, and a vision that transformed a riverside dream into a thriving reality.
A Legacy Built on Passion, Community, and Flavor
In the fall of 2020, Justin Tappero teamed up with longtime friend and fellow food enthusiast Don Fraser to launch a bold idea — a food truck parked under the Bluewater Bridge, modeled after the famous Chip Trucks that had served Canadian customers for decades just across the river. Don, who grew up in Corunna, Ontario, had often spoken about the vibrancy and nostalgia surrounding the Chip Truck tradition in Canada. When the question arose — why hasn’t something like that worked on the U.S. side? — he turned to Justin, who was raised in a restaurant family and knew the business inside and out.
Together, they brought What The Fry to life in March 2021, right at the foot of the Bluewater Bridge in Port Huron. The response from the community was overwhelming — locals and visitors alike fell in love with the inventive menu, laid-back vibe, and heart behind the venture. Under Justin’s guidance, the food truck quickly became a summer staple, offering mouthwatering fries, loaded creations, and friendly service that made everyone feel like part of the family.
From Food Truck to Year-Round Favorite
As the truck’s popularity soared, Justin and Don recognized the opportunity to make their vision permanent. They opened a carryout location to continue serving customers year-round, further cementing their place in Port Huron’s culinary scene. While Don later stepped away from the business to spend more time with his family, Justin remained at the helm — steering What The Fry into its next chapter with determination and heart.
Justin’s passion for food was only matched by his love for people. He wasn’t just serving fries — he was building connections, mentoring young staff, uplifting fellow business owners, and proving that small-town dreams could create big-time impact. He embodied the spirit of community entrepreneurship and believed deeply in the power of food to bring people together.
An Irreplaceable Loss
Justin Tappero’s passing is a heartbreaking blow to Port Huron and to everyone who had the privilege of knowing him. He was more than a restaurateur — he was a dreamer, a doer, and a genuine soul whose kindness and energy left a lasting impression on everyone he met. Whether he was behind the counter, experimenting with a new recipe, or greeting guests with a warm smile, Justin brought light to every space he entered.
His legacy will live on in every batch of fries served, every shared laugh under the bridge, and every memory made at What The Fry. As the community grapples with this immense loss, the outpouring of love and support for Justin’s family, friends, and team is a testament to the impact he made in such a short time.
Honoring His Life
Details regarding services and how the community can honor Justin’s life and contributions will be shared by the family in the coming days. In the meantime, friends and supporters are encouraged to share memories, photos, and tributes as a celebration of the man who turned a riverside food truck into a beloved local treasure.