The Edison, New Jersey community is mourning the loss of Harold Jaffe, the beloved owner and founder of Harold’s New York Deli, who passed away at the age of 82. His passing marks the end of an era for the legendary eatery, which became a staple for New York-style deli lovers far beyond the Garden State.
Harold Jaffe liked to say you eat with your eyes, and never was that more true when one of those ginormous sandwiches arrived at your table in Harold’s New York Deli in Edison.
A Culinary Icon and Beloved Restaurateur
Harold Jaffe was more than just a businessman—he was a visionary in the culinary world, known for bringing authentic, oversized, and delicious deli classics to Edison, NJ. Harold’s New York Deli was famous for its towering pastrami sandwiches, massive pickles, and mile-high cheesecakes, attracting customers from all over the country.
Harold’s larger-than-life personality was reflected in every aspect of his deli. His attention to detail, commitment to quality, and deep love for traditional deli fare helped cement his restaurant’s legendary reputation. He built a place that wasn’t just about food—it was about family, nostalgia, and creating memories.
A Legacy Built on Passion and Hard Work
Harold’s journey in the restaurant business was one of dedication and perseverance. His love for classic New York-style Jewish delis led him to create a place where people could experience authentic flavors, warm hospitality, and a touch of old-school New York charm.
From the moment customers walked through the doors of Harold’s, they were treated not just to oversized portions but to a welcoming atmosphere that made them feel like part of the family. Harold was known for making his rounds in the restaurant, greeting customers, and ensuring that everyone left with a full stomach and a smile.
One long-time patron shared, “Harold wasn’t just a deli owner—he was an experience. His personality was as big as his sandwiches, and he made sure everyone who walked into Harold’s Deli felt like family. It’s hard to imagine Edison without him.”
A Loss Felt Across the Community
Harold Jaffe’s passing has left a deep void in the hearts of his family, friends, and loyal customers. Over the years, Harold’s Deli became more than just a restaurant—it became a landmark, drawing in celebrities, food lovers, and generations of families who made it a tradition to dine at the famous establishment.
Members of the local Edison business community have expressed their condolences, recognizing Harold’s impact not just in the restaurant industry but in bringing people together through the love of food.
A devoted husband, father, and grandfather, Harold valued family above all else. His loved ones remember him as a man of humor, warmth, and generosity, always eager to share a story or a laugh.
Honoring His Memory
The future of Harold’s New York Deli remains uncertain, but what is undeniable is the legacy Harold Jaffe leaves behind. His passion for food, his love for people, and his unwavering dedication to bringing joy to others through his cooking will be remembered for generations to come.
Plans for a memorial service to honor Harold’s life and contributions are expected to be announced soon. Many in the community have expressed their desire to celebrate his legacy, whether through tributes, sharing memories, or continuing to visit the beloved deli he built from the ground up.
A Final Farewell
The New Jersey culinary scene has lost an icon, but the impact of Harold Jaffe will never be forgotten. His name will forever be associated with great food, a welcoming spirit, and a passion for bringing people together.
To those who knew him, Harold was larger than life, just like his famous sandwiches. While his presence will be deeply missed, his memory will live on in every stacked pastrami sandwich, every warm bowl of matzo ball soup, and every bite of towering cheesecake served at his legendary deli.
Rest in peace, Harold Jaffe. Your passion, humor, and heart will never be forgotten.